Avon

A bold revitalization of the iconic beauty brand, Avon, designed to expand its reach and reclaim its place at the forefront of the industry. By honoring its rich heritage while embracing modern innovation, this refresh reintroduces Avon to a new generation—bridging the past with the future to reignite its legacy and redefine beauty for all.

Scope

Research, Design Strategy, Branding, Identity System, Copywriting, Advertising

Launch Campaign

“Avon Through the Ages: A Timeless Beauty Journey”

Avon’s rebrand celebrates its rich history while embracing the future with the "Avon Through the Ages" campaign—an immersive visual journey that highlights how Avon has empowered beauty lovers for generations.

The campaign showcases a series featuring individuals from different decades, applying Avon makeup in iconic, era-defining moments. From the 1940s to the digital age of today, the campaign reinforces Avon’s legacy as a brand that has always been there, evolving with beauty trends while remaining a trusted staple in self-expression.