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A new parent company spun off from Unilever’s ice cream division, uniting iconic brands like Ben & Jerry’s, Magnum, Klondike, and Good Humor under one powerhouse umbrella. At Siegel+Gale, I contributed to the research, strategy, communications, and naming while responsible for the design strategy, logo development, identity system, and codification.

Research, Strategy, Naming, Branding, Identity System, Art Direction, Advertising, Codification

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