Tally
Ever wished you could know exactly what groceries you're missing—without even checking? Have you ever left your list at home or forgotten to write one down in the first place? Meet Tally, the ultimate shopping and organization app that takes the guesswork out of grocery shopping. Unlike other apps, Tally keeps track of what you have, what you need, and where to find it—all in real time. Say goodbye to forgotten lists and last-minute store runs—Tally keeps you organized, saving you time, money, and hassle.
Scope
Research, Strategy, Naming, Branding, Identity System, UI/UX, Packaging

Define: the ask

Strategize: user app flow

Create: digital device development

Create: logo explore

Create/Refine: logo + wordmark refinement

Create/Refine: Figma prototype

Create/Refine: logo + wordmark refinement

Activate: photoshoot bts